In the cold weather condition of cryptocurrency which has continued , some cryptocurrency companies restructured their labor force on a large scale, and most cryptocurrency companies have been ready for the market conditions, reducing marketing and promoting activities in the organizations.
Some cryptocurrency companies restructured their labor force on a large scale, and most cryptocurrency companies have been ready for the market conditions, reducing marketing and promoting activities in the organizations.
It is a good way to quickly respond to the market conditions, which are changing faster than any other markets are, but it is necessary to think once again whether it is a smart measure to abruptly suspend communication activities.
Cryptocurrency/blockchain/token companies or those in other fields are destined to encounter a boom period and slump all the time. Then, approaches to the most effective marketing and promoting activities in the present situation are as follows.
1. Subdivide tasks and share responsibilities accurately
Divide the marketing and promoting business activities very elaborately and divide tasks accurately into those that can be dealt inside and the essential ones that must be conducted by an external professional. workforce.
For example, in the press release that requires expertise in producing content, it is effective to entrust the outside with that and conduct tasks, writing detailed updated blog postings required by the community and fleshing out from an insider’s perspective, based on the content of the press release.
2. Focus only on the promoting and marketing activities that have been effective
There have been really many blockchain events from 2017 through the end of the last year. Most of all, you have quite a few experiences in which you have not benefited and have wasted time and money, though you moved to distant countries for networking and attended such conferences that have been held all over the world.
It is necessary to go back to the promoting and marketing activity, which has been the most effective, regardless of the market since the foundation and do the activity in concentration with professional manpower.
3. Target another overseas market nimbly
If you have difficulty in the present market, it is necessary to consider if your business model is more appropriate, turning your eye to another overseas market. And yet, it is difficult to find a local expert in the overseas market to target, but it is very likely to prepare a foothold to successfully enter into a new market the expert has not thought about thanks to the expert.
However, a local expert does not just mean a person who speaks the language of the region. This refers to a person who has an understanding, career, and network of the relevant business and can carry out business as a startup.
Lastly, most cryptocurrencies are startups. Nevertheless, if a company suddenly increases the number of workers in the relevant market to conduct business in the overseas market or conducts tasks, employing a large-scale agency that conducts tasks mainly for large enterprises.
Thus, it is effective to conduct tasks with a professional team or agency that has a sense of ownership and can nimbly respond to the market and business situation in the local market.
At this time, if the company shares what it would get in the present market clearly with a professional agency, it will propose more effective measures and more various ideas.
An expression, often used in the cryptocurrency industry with “Recently, the market is bad” is “Survivors are strong men.” Hopefully, it will rather be a company that shines in this difficult market condition beyond simply surviving. When the market goes well, everything seems to be successful. However, I think that the company that is successful in a slump is a truly competent company.