During the ICO investment period, PR and marketing have been conducted, focusing on collecting investment capital and forming a community, while during the post-ICO period, PR/Marketing activity for the existing investors and PR/Marketing for the inflow of new investors should be made simultaneously. Unless the investors are cared about after the ICO, you would see a sharp decline in value after being listed. To emphasize once again, even if ICO funds are raised after a long journey, due to loose activities after the ICO, the investors easily turn their minds, so PR/Marketing based on active communications with the investors is essential.
Especially, during the post-ICO period, the actual works such as Main Net, App and products are launched, so effective PR/Marketing for the related works is important. These works would captivate the existing investors’ hearts again or induce the inflow of new investors.
Then, how to proceed with PR/Marketing during the post-ICO period? The related contents are briefly summarized as follows:
1. Pay attention to the investors’ conversations and analyze the contents in real time!
The complaints, inquiries or requests expressed by the investors who invested in our company in the community is the feedback to which the company must pay the most attention. It is necessary to understand the things that they are anxious about and that make them feel uncomfortable, considering the investors’ psychology, too, and to be able to analyze the messages that the investors send to the company. And yet, accepting and reflecting all messages are not an effective method. Leading the investors’ minds and thoughts half a step ahead is most effective.
2. Actively inform the investors of what is currently in progress!
Many things are planned and carried out in the company, but unless told or shown, the investors and the persons concerned in the industry do not know them. In fact, since the investors would like to know the enterprise they invested in detail, actively show and communicate with them, organizing the activities prepared internally.
3. Increase trust and public confidence in the company’s business activities, utilizing the media!
If the contents related to the business activities or the company about which there are misunderstandings among the investors and the answers to the questions frequently asked by the investors can be made official, prepare materials with them and distribute them to the media. Especially, through a public relations firm that is well-aware of the media and has built up trust, you can inform people of what you would like to say effectively through the media. In addition, concerning the media materials, since it is necessary to establish the communication message accurately, so that there is no room for misunderstanding, it is better to get some help from a public relations firm.
4. Have a meet-up regularly in which you can meet and communicate with the investors in person!
The sincere communication with the investors through the communication channels is important, and yet, there would be no more effective communication method like meeting and communicating with them in person. It is also important to have a meet-up regularly, regardless of the size, communicate with the investors, reflect their feedback and inform them of the fact that you are reflecting their feedback.
5. Conduct PR/Marketing aggressively if outcomes are launched like Main Net and App after the ICO.
It is important to conduct PR/Marketing on a large scale, concerning the launch of outcomes as promised after investment funds have been raised from the investors all over the world. The majority of the investors may have expectations for that, and for the company, too, the performance of Main Net or App that they present would determine the success of its business in the future. Thus, the results presented during the post-ICO period, PR/Marketing is needed to the extent that the public as well as the investors can recognize them. Accordingly, it is more effective since you can consider the improvement of public awareness when you work with companies that have experienced traditional PR/Marketing projects as well as the promotion and marketing of the ICO.